Duracell On-ground Campaign

An on-ground campaign that was running in Egypt, Saudi and UAE at 10 malls, 4 hyper markets and 3 beaches for a 2 months period engaging more than 100,000 walking customers with the platform that was built specially for this purpose.

User controls the Duracell bunny by means of Xbox Kinect in the streets of Egypt, Saudi Arabia and UAE while avoiding hitting obstacles and collecting Duracell batteries to be able to accelerate more and reach further than other contestants.